Binto
Personalized supplements, telehealth consults, & wellness essentials to support your reproductive lifecycle.
mybinto.com
RESULTS AFTER 12 MONTHS:
Developed a go-to-market strategy for product launches and evergreen campaigns.
Refreshed Binto’s value proposition and messaging framework through new brand messaging and copy for website, paid media, email, and print materials.
Established an end-to-end Retention Marketing Strategy that included planning & execution processes, editorial content calendars, creative and content briefs for all email campaigns and flows, email & SMS copywriting, and optimized flows across the customer journey.
Created a streamlined promotional strategy that resulted in an average sales increase of 20% YoY for key promo periods.
Email Revenue = ▲120%
Email Conversion Rate = ▲130%
SMS Click Through Rate = ▲95%
FRACTIONAL CMO / INTEGRATED MARKETING STRATEGY / PAID MEDIA STRATEGY / RETENTION MARKETING STRATEGY / DATA & ANALYTICS / WEBSITE & ECOMMERCE / RESOURCES & TEAMS
“Skylar helped our company rebuild its email marketing structure to help us grow our list and improve conversions. Since she's worked with other larger e-Commerce companies, it was so helpful for us to get a playbook and work with someone who understands how marketing funnels need to work. Plus, she stays up-to-date on new and emerging marketing trends.”
— Suzie Welsh Devine, BINTO CEO & Co-Founder