Chunky Deli

Food-inspired books, toys, and gifts that spark creativity and connection.
chunkydeli.com

RESULTS AFTER 90 DAYS:

  • Developed a go-to-market strategy for product launches and evergreen campaigns.

  • Established an end-to-end Retention Marketing Strategy that included planning & execution processes, editorial content calendars, creative and content briefs for all email campaigns and flows, email & SMS copywriting, and optimized flows across the customer journey.

  • Optimized and executed Paid Media Strategy.

  • Developed Promotional & Content Marketing Strategy for Wholesale Channel via Faire Campaigns & Promoted Listings.

  • Email Revenue = ▲114%

  • Email Open Rate = ▲76%

  • Email AOV = ▲15%

  • Paid Media (Meta, Google) ROAS = ▲25%

  • Paid Media Conversion Rate = ▲39%

  • Paid Media CAC = ▼26%

FRACTIONAL CMO / INTEGRATED MARKETING STRATEGY / PAID MEDIA STRATEGY / RETENTION MARKETING STRATEGY / WHOLESALE MARKETING STRATEGY / DATA & ANALYTICS / MERCHANDISING & CONVERSION RATE OPTIMIZATION

gourmet rainbow baby book chunky deli popcorn olives lemon chocolate

“Skylar is fabulous at meeting you where you are, and identifying where you need to go. She immensely us helped by digging into our systems and identifying places to turn on, automate, or just complete set up. She is very savvy in retention marketing and provided guidance on the importance of customer communications.”

— Caitlin Steuer, Chunky Deli Co-Founder

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