RESULTS AFTER 90 DAYS:

• Developed a go-to-market strategy for product launches and evergreen campaigns.

• Established an end-to-end Retention Marketing Strategy that included planning & execution processes, editorial content calendars, creative and content briefs for all email campaigns and flows, email & SMS copywriting, and optimized flows across the customer journey.

• Optimized and executed Paid Media Strategy.

• Developed Promotional & Content Marketing Strategy for Wholesale Channel via Faire Campaigns & Promoted Listings.

• Email Revenue = ▲114%

• Email Open Rate = ▲76%

• Email AOV = ▲15%

• Paid Media (Meta, Google) ROAS = ▲25%

• Paid Media Conversion Rate = ▲39%

• Paid Media CAC = ▼26%

FRACTIONAL CMO / INTEGRATED MARKETING STRATEGY / PAID MEDIA STRATEGY / RETENTION MARKETING STRATEGY / WHOLESALE MARKETING STRATEGY / DATA & ANALYTICS / MERCHANDISING & CONVERSION RATE OPTIMIZATION