• Developed and oversaw the digital presence of Chairish and its family of brands across all organic social media platforms, executing strategic integrated marketing campaigns across social, web, and email to increase traffic and support brand growth.

• Provided creative direction for the brand’s digital presence through the creation of strict content guidelines and curation of assets.

• Created and produced a variety of digital content, including daily Instagram Stories, blog posts and live coverage of events.

• Owned crisis management protocol and partnered with the executive team to formulate messaging and plans of action.

• Educated and provided training for members of the design industry in social media insights and best practices.

• Read posts by Skylar on the Chairish blog here.

• Listen to Skylar on the Chairish podcast here.

RESULTS:

• In 2020, @chairishco’s following grew 43%, while engagement grew 15% and traffic from organic social channels grew by 191%.

• From 2018-2021, @chairishco’s Instagram following grew over 300% and reached an average of 6 million users per month.

SENIOR SOCIAL MEDIA MANAGER (Full-Time Role)