• Drove go-to-market (marketing) campaign strategy, planning, execution, and analysis across marketing and eCommerce channels for all product launches, website promotions, and key tentpole moments and holidays.

• Owned site merchandising and led strategic initiatives to produce compelling digital content to drive customer acquisition.

• Planned and facilitated integrated marketing planning sessions, and created end-to-end planning processes across marketing, eComm, and retention channels.

• Developed and oversaw creator content strategy and planning. Accountable for performance and responsible execution of multi-million dollar annual budget for all creator channels.

• Led email and SMS channels, and worked closely with Brand/Category Owners, Creative, eCommerce, and Product Supply teams to provide an amazing customer experience across channels.

• Managed GTM Marketing Calendar for all direct-to-consumer plans across multiple categories, countries, and retailers.

SENIOR MANAGER, DIGITAL CONTENT & INTEGRATED MARKETING (Full-Time)