RESULTS AFTER 90 DAYS:

• Established an end-to-end Retention Marketing Strategy that included planning, execution, & reporting processes, editorial content calendars, creative and content briefs for all email campaigns and flows, and optimized flows across the customer journey.

• Built and optimized Analytics Framework to provide clarity into overall performance and channel attribution.

• Optimized and executed Paid Media Strategy across Google and Meta.

• Total Booking Revenue = ▲215%

• Bookings from Email = ▲2100%

• Booking Revenue from Email = ▲4039%

• Email Open Rate = ▲42%

• Email Traffic = ▲808%

• Email List Size = ▲7.5%

• Email CTR = ▲86%

• Booking Revenue from Paid Media = ▲26%

• Paid Media Cost Per Booking = ▼24%

FRACTIONAL CMO / INTEGRATED MARKETING STRATEGY / PAID MEDIA STRATEGY / RETENTION MARKETING STRATEGY / DATA & ANALYTICS / MERCHANDISING & CONVERSION RATE OPTIMIZATION